Ultimate Guide to Selling Your Car on CarGurus

Hello and welcome to the ultimate guide to selling your car on CarGurus. Selling your car can be a daunting task, but CarGurus offers an easy and effective way to reach potential buyers. With millions of car shoppers visiting CarGurus every month, it’s no wonder why more and more people are turning to this platform to sell their cars. In this guide, we’ll walk you through everything you need to know to get the most out of selling your car on CarGurus.

First, we’ll talk about why CarGurus is such a great platform to sell your car. Then, we’ll take you through the steps to create your listing and make it stand out from the rest. We’ll also give you some tips on how to price your car competitively and how to negotiate with potential buyers. And finally, we’ll share some best practices on how to handle the paperwork and finalize the sale. So, whether you’re a first-time seller or a seasoned pro, this guide is for you. Let’s get started!

Preparing to Sell Your Car on CarGurus

When it comes to selling your car, online marketplaces like CarGurus are a great place to start. Selling your car on CarGurus can help you connect with a large number of potential buyers who are interested in purchasing a used vehicle. However, in order to sell your car successfully and hassle-free, there are a few things you should do to prepare your car before posting it online. Here are some important things you need to consider before selling your car on CarGurus.

Gather All Necessary Documents

One of the first things you need to do before selling your car on CarGurus is to gather all necessary documents. Make sure you have your vehicle title, registration, and any maintenance records on hand before starting the sales process. Having these documents ready will make it easier for you to transfer ownership of the vehicle to the new owner. Additionally, it can give peace of mind to potential buyers that the car has been maintained properly.

Clean and Photograph Your Vehicle

Presenting your vehicle in the best possible condition is key to getting a good sale. After all, first impressions matter. To improve your chances of selling your car quickly, clean it thoroughly both inside and outside. Remove any personal items that may be lying around. Pay attention to small details such as vacuuming the carpets, wiping the dashboard and windows, and polishing the exterior.

Once you have cleaned your car, take clear photos of the inside and outside of your car, highlighting any special features or add-ons it may have. The photos can greatly impact the overall appearance of your car and grab the attention of the potential buyers. Ensure you take high-quality photos and provide accurate information to help buyers make informed decisions.

Price Your Car Competitively

Pricing your car competitively is one of the most important steps you should take before selling it on CarGurus. Research similar vehicles currently for sale in your area and price your car competitively to ensure a quick sale. Make use of tools such as the CarGurus Pricing Tool, which analyzes data from millions of used car listings to determine a fair market value for your car. You can use this tool to get an accurate estimate of how much your car is worth and price it accordingly. A competitive price can attract more buyers and encourage them to make an offer quickly.

Selling your car on CarGurus can be an easy and effective way to get the best value for your vehicle. However, paying attention to important details, such as gathering all necessary documents, cleaning and photographing your car, and pricing it competitively, can make a huge difference in the sales process. Following these tips can help you sell your car faster, easier, and at a better price.

Selling Your Car on CarGurus

Creating Your CarGurus Listing

Selecting the Right Listing Package

When selling your car on CarGurus, the first step is to select the right listing package. CarGurus offers three different options for sellers: Basic, Enhanced, and Premium. The Basic package is free and includes a listing duration of 30 days, up to five photos, and limited exposure. The Enhanced package costs $29.95 and includes a listing duration of 60 days, up to 15 photos, a featured listing on CarGurus, and priority placement in searches. Finally, the Premium package costs $49.95 and includes a listing duration of 90 days, up to 30 photos, a premium placement in searches, and email marketing.

When deciding on a listing package, you must consider your needs and budget. If you want a quick sale and do not mind paying a fee, the Enhanced or Premium package may be the better option. However, if you are on a tight budget, the Basic package is still an excellent choice.

Writing an Effective Listing Description

Writing an effective listing description is crucial to attracting potential buyers to your CarGurus listing. A clear and descriptive listing title will catch the eye of a buyer and encourage them to click on your listing. Include essential information in your listing title, such as the make, model, and year of your car.

The listing description provides the opportunity to showcase your vehicle’s unique features and any recent repairs or upgrades. Highlight the car’s best features and provide detailed information about its condition. Mentioning any repairs or upgrades can also help reassure buyers that they are making a good purchase. Be sure to include accurate information about the car’s mileage, history, and any damage or issues.

Uploading Photos and Personalizing Your Listing

High-quality photos can make all the difference when selling a car on CarGurus. Take the time to clean and detail your car before taking photos. Make sure to include pictures of the interior, exterior, and any unique features. Use natural lighting and take photos from different angles to give buyers a complete view of the car.

Personalizing your listing page can help set your vehicle apart from others on CarGurus. Use uncommon terminology when describing the car’s features and add personality to your listing description. Make sure your listing looks professional and is easy to read.

In conclusion, creating an effective CarGurus listing involves selecting the right listing package, writing a clear and detailed listing description, and uploading high-quality photos while personalizing your listing page. With these tips in mind, selling your car on CarGurus can be a positive and profitable experience.

Managing Your CarGurus Listing

Responding to Inquiries and Offers

When selling your car on CarGurus, it is important to keep a close eye on your inbox for any potential inquiries or offers from interested buyers. This is your chance to make a good impression, so it is important to respond promptly and professionally to any messages that you receive.

Remember that potential buyers are often comparing your vehicle to others on the website, so any delay in responding could cost you an opportunity to make a sale. Make sure to check your inbox regularly – preferably multiple times per day – to ensure that you don’t miss any important messages.

If you receive an offer that you are interested in accepting, be sure to confirm the details with the buyer and set up a time and place for the transaction to take place. Always make sure that you are meeting in a safe and public location.

Updating Your Listing as Needed

If your car has been listed for a few weeks without any success, it may be time to update your listing to make it more attractive to potential buyers.

Start by taking a good look at your listing description. Is everything accurate and up-to-date? Have you highlighted all of your vehicle’s best features? Consider making any necessary revisions to make your listing more attractive to buyers.

It’s also a good idea to add more photos to your listing. Make sure that you include clear, high-quality photos of both the interior and exterior of your vehicle.

If you still haven’t received any interest after making these changes, you may want to consider adjusting your price to be more competitive with other similar vehicles for sale. Use the CarGurus valuation tool to determine a fair asking price.

Monitoring Your Listing Performance

CarGurus provides sellers with detailed information about their listings’ performance, including the number of views, leads, and offers received.

Take the time to review your listing’s performance data regularly. If you notice that your listing doesn’t seem to be getting much attention, consider making adjustments to your listing description, photos, or price to make it more attractive to potential buyers.

On the other hand, if you are receiving a lot of interest in your vehicle, this may be a sign that you are on the right track. However, don’t get complacent – continue to monitor your listing’s performance and make any necessary adjustments to increase your chances of a successful sale.

Negotiating and Closing the Sale

Preparing Your Vehicle for a Test Drive

First impressions matter. Therefore, before allowing potential buyers to test drive your car, ensure that it’s clean, serviced and, in top shape. Giving your car a good wash and polish makes it more attractive to potential buyers. All relevant documents and receipts should be compiled and organized to express transparency in the sale. Consider servicing the car and providing details of the last diagnostic checkup as a testimony that the vehicle is in good working order. Accompany them on the test drive, but try not to be overly pushy or aggressive. Attempt to make the buyer comfortable as they take your car for a spin. If trust is established, they are more likely to make an offer.

Negotiating the Price and Closing the Sale

One of the hardest parts of selling a car is setting the right amount for the vehicle. Do extensive research, take into account the make and model of the car, add-ons, services, and the current market rates. Consider any offers you receive and be willing to make a counteroffer if necessary. If you’re not comfortable with the offer, choose to counteroffer respectfully to the potential buyer. Be polite yet firm, and negotiate with a clear and purposeful target in mind. Hold on to the reasonable price, and if your potential buyer is persuaded, close the deal.

Once the buyer is ready to purchase, ensure that all paperwork is in order and signed. The bill of sale is critical, and all details regarding price, payment, date, guarantees and warranties, and any restrictions should be defined in the document and consented to by both parties. Add-ons such as service contracts are not always statutory, but they add value to the buyer and create a satisfying purchasing experience.

Transferring Ownership

Vehicle ownership transfers when the title and registration are signed over to the new owner. Visit your state’s transportation department website for detailed information about the legal transfer of ownership, fees, and documentation required. Removing license plates and any personal belongings from the car is essential to maintain privacy and avoid any future litigation or liability in case an incident occurs. Provide the new owner with necessary documentation, such as the bill of sale and the last diagnostic checkup certificate, to prove you are a genuine and authentic seller.

Selling your car on Cargurus is an incredible experience, and with the correct preparation, negotiating, and transfer of ownership, you will have a seamless and satisfying transaction. Communicate transparently, build trust with your potential buyers and thoroughly inspect all documents and agreements before signing. With key pointers in place, your ownership journey will end, and you will be excited to have sold your car on Cargurus!

Happy Car Selling on CarGurus!

Thanks for sticking with us through our ultimate guide to selling your car on CarGurus. We hope you found our tips and tricks helpful in getting the best possible deal for your vehicle. Remember, selling your car can be a daunting task, but with the right approach and platform, you can make the process smooth and hassle-free.

At CarGurus, we strive to make car buying and selling as seamless as possible. Our platform is designed to connect buyers with sellers quickly and efficiently, ensuring that you find the right buyer for your vehicle. We’re committed to providing you with the best possible experience and hope you’ll keep coming back to sell or buy cars with us.

Thank you for choosing CarGurus. We appreciate your trust in us and wish you all the best on your car selling journey!


Q: Is selling a car on CarGurus free?
A: Yes, listing your car on CarGurus is free. However, some optional services such as premium listings come at a fee.

Q: How does CarGurus determine the value of my car?
A: CarGurus uses a proprietary algorithm to evaluate the market value of a car based on various factors such as the car’s age, mileage, condition, and location.

Q: Can I negotiate the price with the buyer on CarGurus?
A: Yes, you can negotiate with buyers on CarGurus. Simply communicate with them via the platform or in-person to agree on a fair price.

Q: How long does it take to sell a car on CarGurus?
A: The length of time it takes to sell a car on CarGurus varies and depends on factors such as the price, location, and demand.

Q: What documents do I need to sell a car on CarGurus?
A: The basic documents you need to sell your car on CarGurus include the car title, registration, and bill of sale.

Q: Can I sell a damaged car on CarGurus?
A: Yes, you can sell a damaged car on CarGurus. However, make sure to disclose any known issues in the listing.

Q: Can I cancel my listing on CarGurus?
A: Yes, you can cancel your listing on CarGurus at any time before the car is sold.

Q: Can I relist my car on CarGurus if it doesn’t sell?
A: Yes, you can relist your car on CarGurus if it doesn’t sell initially. However, it’s recommended to adjust the price or improve the listing to attract more buyers.

Q: Can I sell a car on CarGurus if I still owe money on it?
A: Yes, you can sell a car on CarGurus if you still owe money on it. However, you’ll need to pay off the loan before transferring ownership to the buyer.

Q: What payment methods are accepted on CarGurus?
A: The payment methods accepted on CarGurus depend on the buyer’s preferred method. It’s recommended to discuss payment methods with the buyer before finalizing the sale.

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About the Author: Eibar Schmidt

Eibar is a versatile journalist, copywriter and digital editor who's worked across the media in newspapers, magazines, TV, teletext, radio and online. Also He is a casual autocrosser and occasional track day participant who believes everybody should drive cars that make them happy.

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