The Best and Latest Models of Lexus in Canada

Hello and welcome to our guide on the best and latest models of Lexus in Canada. Lexus is a brand that has been around since the late 1980s, and it has since become one of the most popular luxury car brands in the world. When it comes to quality, performance, and overall design, Lexus vehicles are known for setting the bar high. If you’re looking for a premium car that offers a smooth and comfortable ride, advanced technology features, and impressive performance, then Lexus is definitely a brand worth considering.

This year, Lexus has a variety of new releases that are sure to impress. From sporty and sleek coupes to spacious and luxurious SUVs, there’s a wide range of options to choose from. Whether you’re in the market for a high-end sedan for your daily commute, or a powerful SUV for taking on rugged terrain, we’ve got you covered. Join us as we take a closer look at some of the best and latest models of Lexus available in Canada.

The History of Lexus of Canada

Lexus’ Origins in Japan

Toyota Motor Corporation launched Lexus as their luxury vehicle division in 1989. The Lexus brand was specifically created to compete with high-end European luxury automakers such as BMW, Audi, and Mercedes-Benz. Lexus began producing and exporting its luxury sedans and coupes mainly to the United States and other parts of the world. As Lexus established itself as a global brand, the company started to expand its operations to other markets like Canada.

Lexus’ Entry into Canada

Lexus officially entered the Canadian market in 1990, with only one authorized dealership in Vancouver, British Columbia. Lexus’ Canadian debut vehicle was the Lexus LS 400, a full-size luxury sedan with a powerful V8 engine, that was well-received in the market. Soon after, the brand expanded and opened more dealerships throughout Canada. By 1994, there were 14 Lexus dealerships across Canada.

During the 1990s, the Canadian economy was unstable with high-interest rates and a fluctuating dollar. The luxury car market during that period was also weak, making it a challenging market for Lexus to penetrate. However, with Lexus’ affordable pricing strategy, high-quality standards, and exceptional customer service, the brand slowly started to establish itself as a strong player in the Canadian automotive market.

Lexus Today in Canada

Currently, Lexus of Canada has over 40 authorized dealerships across the country, with an impressive line up of luxury cars and SUVs to choose from. Lexus Canada leads the Luxury SUV market segment with models like the RX, NX, and GX, while the brand’s sedans like the IS, ES, and LS are continuing to provide an excellent driving experience to its customers.

Lexus Canada has been growing year over year, with demand for their vehicle lineup increasing. The brand has been continuously evolving, making advancements in technology, design, and performance to keep up with the market’s evolving needs. Lexus of Canada aims to provide an exceptional experience to its customers, with perks like complimentary vehicle pick-up and delivery, complimentary roadside assistance, and the Lexus Encore program, an exclusive membership program for Lexus owners.

In the Canadian luxury car market, Lexus competes with other established brands like BMW, Audi, and Mercedes-Benz. Though the competition is robust, Lexus has managed to create a loyal customer base in Canada with its exceptional reliability, durability, and luxury.

In conclusion, Lexus of Canada’s journey from its inception to becoming a significant player in the Canadian automotive market has not been a smooth ride. Still, the company’s ability to provide high-quality vehicles and exceptional customer service has allowed it to create a loyal customer base. As the brand continues to evolve, we can expect to see Lexus continue to flourish and offer unparalleled luxury driving experiences to its Canadian customers.

Lexus of Canada’s Vehicle Lineup

Lexus of Canada has been catering to the Canadian market for over three decades now. The brand has made a name for itself and has gained a loyal following due to its exceptional features, smooth performance, and luxurious aesthetics. Let us take a closer look at some of the vehicles in the Lexus lineup that are making waves in Canada.

Sedans

Lexus’ sedans are designed to offer the perfect blend of luxury and performance. The brand’s lineup of sedans includes the ES, GS, and LS. The 2021 Lexus ES is a midsize luxury sedan that offers a plush, comfortable interior, a smooth ride, and has an impressive array of standard features. The GS is a sporty luxury sedan that boasts of athletic handling, a spacious cabin, and a plethora of safety features. The LS is the flagship sedan of the Lexus lineup and features a stunning design, delightful driving experience, and cutting-edge technology features.

When it comes to performance, Lexus sedans are equipped with efficient engines that deliver a powerful punch. The ES, GS, and LS are powered by V6 engines that offer a smooth ride and an exhilarating driving experience. If you are looking for a luxury sedan that offers excellent performance without compromising on comfort and safety, the Lexus lineup of sedans is worth considering.

SUVs and Crossovers

Lexus’ lineup of SUVs and crossovers in Canada includes the UX, NX, RX, GX, and LX. Lexus SUVs are known for their commanding road presence, comfortable ride quality, and exceptional off-road capabilities. The UX is a subcompact crossover that blends efficiency, comfort, and modern design in one package.

The NX is a compact luxury crossover that offers a plethora of advanced features, spacious interior, and an eye-catching design. The RX is a midsize luxury SUV that offers a refined cabin, comfortable ride, and standard safety features. The GX is a body-on-frame SUV that delivers rugged off-road performance and exceptional capabilities.

The LX is the largest SUV in the Lexus lineup and is designed to tackle any terrain with ease. It boasts of a powerful V8 engine, an advanced four-wheel-drive system, and a comfortable ride. Whether you are looking for a luxury SUV or a capable off-road machine, the Lexus lineup of SUVs and crossovers has something for everyone.

Hybrids and Electric Vehicles

Lexus is committed to creating a sustainable future, and its lineup of hybrid and electric vehicles showcases its dedication to the environment. The brand’s hybrid lineup includes the ES, LC, LS, NX, RX, and UX. The LC is a luxury hybrid coupe that delivers a smooth ride and a refined handling experience.

The LS is a full-size luxury sedan that is also available as a hybrid vehicle. It is equipped with a powerful V6 engine and an electric motor that delivers a smooth and quiet ride. The NX, RX, and UX are also available as hybrid options and deliver exceptional fuel economy without compromising on performance.

The Lexus UX 300e is the brand’s first-ever electric vehicle and is equipped with a 54.3 kWh lithium-ion battery, which delivers a range of up to 400 km on a single charge. The vehicle features a luxurious interior, intelligent infotainment system, and a host of advanced features that make it a compelling option for those looking for an eco-friendly vehicle.

In conclusion, the Lexus lineup of vehicles in Canada encompasses a wide range of options to suit the needs and preferences of every driver. With its exceptional performance, cutting-edge design, and advanced technology features, Lexus has undoubtedly cemented its place in the luxury car market in Canada.

Lexus of Canada’s Technology

Lexus is known for its cutting-edge features that enhance the overall driving experience. From infotainment and audio capabilities to safety features and performance-enhancing technology, Lexus of Canada brings innovation to every aspect of their vehicles.

Infotainment and Audio

Lexus’ infotainment system and audio capabilities offer a range of standard and optional features that cater to the brand’s diverse clientele. The infotainment system comes with a large, high-resolution touch screen that offers easy-to-use menus and customizable home screens.

Lexus’ available Mark Levinson audio system offers an immersive listening experience with its 17 strategically placed speakers and 1800 watts of power. The system benefits from an automatic sound levelizer that adapts to the driving conditions to ensure the highest quality sound at all times.

Apart from the standard features, Lexus of Canada offers additional infotainment and audio upgrades, such as a rear-seat entertainment system, a panoramic view monitor, and a head-up display that projects important information onto the windshield.

Safety Features

Lexus takes safety seriously and has equipped its vehicles with an impressive array of advanced safety features. The Lexus Safety System is a comprehensive suite of safety features that includes lane departure alert with steering assist, pre-collision system, adaptive cruise control, and automatic high beams.

Moreover, Lexus Enform Safety Connect provides emergency assistance when needed. In case of an accident or theft, the system can automatically notify emergency services or perform a stolen vehicle locator service.

Other safety features available in Lexus of Canada’s vehicles include blind-spot monitoring, rear cross-traffic alert, and parking assist sonar. These features ensure a safer and more confident ride for both the driver and passengers.

Performance Features

Lexus never disappoints in terms of performance, and the brand has developed a range of innovative technologies that enhance the driving experience. The Adaptive Variable Suspension system offers a smooth ride by automatically adjusting the suspension’s firmness based on the driving conditions.

Lexus’ Drive Mode Select system enables the driver to choose from several driving modes, including Eco, Normal, Sport S, Sport S+, and Custom. Each mode offers a unique driving experience that adapts to the preferences of the driver. For instance, the Eco mode prioritizes fuel efficiency, while the Sport S+ mode enhances the vehicle’s overall performance.

Additionally, the available Active Torque Vectoring system in some Lexus models improves the vehicle’s handling by directing braking force to the wheels that need it the most. This feature makes cornering smoother and more precise.

In conclusion, Lexus of Canada continues to innovate and provide cutting-edge technology to its customers. From the infotainment and audio system to the safety and performance features, Lexus vehicles offer an unparalleled driving experience. It’s no surprise that Lexus continues to be a sought-after brand in Canada and around the world.

Lexus of Canada’s Customer Service

Lexus of Canada is known for providing exceptional customer service to all its valued customers nationwide. They have an extensive dealer network, after-sales services, and a focus on customer satisfaction that sets them apart from the competition.

Dealer Network

Lexus of Canada has an extensive dealer network across the country, making it easy for customers to access their products and services. There are 39 authorized Lexus dealerships in Canada, spread across 10 provinces and 1 territory. These location offers a wide range of services including new and pre-owned vehicle sales, genuine parts and accessories, and maintenance and repair services.

They have a dedicated website that lists all the dealerships and their locations, making it easy for customers to find the nearest dealership for their needs. In addition, the website offers a range of online tools and services to make the customer experience seamless and convenient.

After-sales Services

Lexus of Canada is committed to providing after-sales support that exceeds customer expectations. They understand that owning a luxury vehicle comes with high expectations in terms of maintenance and servicing, which is why they offer a range of comprehensive after-sales services.

These services include regular maintenance and servicing, extended warranties, roadside assistance, and insurance services. They have a team of qualified technicians who specialize in Lexus vehicles, ensuring that customers receive the best care for their vehicles.

Their website also offers a range of online tools and resources to make the after-sales experience as seamless and convenient as possible. Customers can book service appointments online, access their service records, and even receive personalized reminders for their next service due date.

Customer Satisfaction

Lexus of Canada has a strong reputation for customer satisfaction, with a focus on delivering an exceptional experience at every touchpoint. They have won numerous industry awards and recognition for their commitment to customer satisfaction, including the prestigious J.D. Power Customer Satisfaction Award six years in a row.

Lexus of Canada also offers a range of customer experience initiatives, such as Lexus Encore, which is a complimentary program for new vehicle owners that offers a range of exclusive benefits and services. They also have a dedicated Customer Assistance Centre, available 24/7, to assist customers with any inquiries or concerns they may have.

In addition, they continuously gather customer feedback and insights to improve their services and offerings, ensuring that they always exceed customer expectations.

Conclusion

Lexus of Canada is a brand that values customer satisfaction above all else. Their extensive dealer network, comprehensive after-sales services, and focus on customer satisfaction set them apart from the competition. They continuously strive to improve their services and offerings to ensure that every customer receives an exceptional experience. Investing in a Lexus vehicle is an investment in quality and exceptional customer service that will undoubtedly exceed any expectations.

Lexus of Canada’s Marketing and Partnerships

Lexus of Canada is well-known for its exceptional luxury vehicles, but the brand has also made a name for itself when it comes to marketing campaigns and strategic partnerships. In this section, we’ll dive into the details of Lexus of Canada’s marketing and partnerships, including their recent campaigns and collaborations.

Marketing Campaigns

Lexus of Canada is no stranger to creative and innovative marketing campaigns, and they’ve proven this time and time again with their recent initiatives. One example is their partnership with world-renowned artists and designers. They’ve teamed up with top names like Oleg Shuplyak, a Ukrainian artist known for his optical illusion paintings, and Tatsu Nishino, a Japanese designer celebrated for his work in architecture, interior design and fashion. Together, Lexus of Canada and these artists have created unique and inspiring campaigns that showcase the beauty of art and the precision of Lexus engineering.

Another focus of Lexus’ recent marketing campaigns has been athlete partnerships. The brand has collaborated with professional athletes in the past, such as former Toronto Raptors player Jonas Valanciunas. More recently, they’ve teamed up with Toronto Raptors’ veteran Norman Powell for an exclusive campaign. The partnership celebrates Powell’s journey to where he is today, and showcases the athlete’s determination and work ethic – qualities that Lexus values in their own brand ethos.

By partnering with artists, designers, and athletes, Lexus of Canada is broadening its reach beyond the automobile industry, who’s created refreshing marketing campaigns that resonate with a diverse audience.

Sports Partnerships

As a luxury brand, Lexus of Canada also values partnerships with sports teams within Canadian cities. They currently have partnerships with two of Canada’s most beloved teams – the Toronto Raptors and the Montreal Canadiens. Both partnerships offer unique experiences to fans, including access to VIP events and exclusive meet and greets with team players. Lexus of Canada has also shown support to other community sports events such as golfing and skiing tournaments that align with their brand values.

Partnerships with sports teams are a great way for Lexus to connect with a specific audience, fuel adrenaline, and create memorable experiences.

Cultural Partnerships

In addition to sports teams, Lexus of Canada is also involved in various cultural events across the country. By partnering with events like the Toronto International Film Festival (TIFF) and the Interior Design Show (IDS), they’re able to showcase their brand in unique and creative ways. For example, at TIFF, Lexus brought a one-of-a-kind luxury experience to festival-goers with their Lexus Lounge, a relaxing space that offered complimentary coffee, charging stations, and a place to escape the chaos of the event. At IDS, they bring a showcase of their latest vehicles to inspire design creativity among industry professionals and enthusiasts.

Overall, Lexus of Canada’s involvement in cultural events and partnerships have helped them stand out in the community as a brand that values creativity and innovation.

Conclusion

Marketing campaigns and strategic partnerships are an integral part of Lexus of Canada’s overall brand strategy. By collaborating with artists, designers, and athletes, they’ve created unique campaigns that showcase their values as a brand with a focus on talent, precision, and drive. Their partnerships with sports teams and cultural events are also essential ways for the brand to connect with their audience and build relationships beyond the automobile industry. With its dedication to creativity and innovation, Lexus of Canada’s marketing and partnership initiatives remain a standout in Canadian luxury branding.”

Experience the Best and Latest Lexus Models in Canada Today

Introducing some of the finest and highly innovative cars today, Lexus of Canada has consistently provided top-of-the-line vehicles for all drivers. If you’re looking for the best, look no further than our showroom where we have the latest models available at competitive prices. Our selection includes popular models such as the RX, ES, GX, and IS series, all designed to meet your driving needs and preferences.

Our dealers and sales representatives will provide you with a warm and friendly environment to browse our range of cars. We’re dedicated to helping you find a Lexus that suits your budget and lifestyle, and we’ll go above and beyond to help you make the right choice.

Thank you for reading this article about the Best and Latest Models of Lexus in Canada. We hope you’ve learned something new and enjoyed exploring our range of exceptional cars. Please don’t hesitate to contact us or visit our website to learn more or to schedule a test drive. We look forward to seeing you soon.

FAQ

1. What is Lexus Canada known for?

Lexus Canada is known for their range of high-end luxury cars that come with advanced technology and innovative features.

2. What are some of the most popular Lexus models in Canada?

Some popular Lexus models in Canada include the RX, ES, GX, and IS series.

3. Is it possible to customize my Lexus car?

Yes, it is possible to personalize and customize your Lexus car to meet your specific preferences and needs.

4. Do Lexus cars come with a warranty?

Yes, all Lexus cars come with a basic warranty that covers certain types of repairs for a specific period of time.

5. Are there financing options available for purchasing a Lexus car?

Yes, Lexus Canada provides financing options for customers looking to purchase a car, including leasing and financing programs.

6. How can I find a Lexus dealer in my area?

You can visit the Lexus Canada website and use the “Find a Dealer” tool to locate the nearest Lexus dealer in your area.

7. Can I purchase a used Lexus car from a dealership?

Yes, many Lexus dealerships offer a selection of certified pre-owned Lexus cars for sale.

8. What is the difference between a Lexus and a Toyota car?

A Lexus is the luxury division of Toyota, meaning that Lexus cars are designed to be more high-end and offer more luxury features than Toyota cars.

9. Are Lexus cars reliable?

Yes, Lexus cars are generally considered to be very reliable and have a reputation for being well-built and enduring.

10. How often should I service my Lexus car?

Lexus recommends that you service your car every six months or 8,000 km, whichever comes first.

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About the Author: Eibar Schmidt

Eibar is a versatile journalist, copywriter and digital editor who's worked across the media in newspapers, magazines, TV, teletext, radio and online. Also He is a casual autocrosser and occasional track day participant who believes everybody should drive cars that make them happy.

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