The Ultimate Guide to the 7 Series Executive Package

Welcome, luxury car aficionados and aspiring BMW owners! If you’re reading this article, chances are you’re interested in getting yourself a 7 Series BMW – and let us tell you, you won’t be disappointed. The 7 Series is BMW’s flagship sedan, offering unparalleled comfort, performance, and style. However, with so many options and packages available, it can be overwhelming to figure out which one is right for you. That’s where we come in – in this ultimate guide, we’ll be delving into the 7 Series Executive Package, giving you everything you need to know to decide if this package is the perfect fit for your needs and preferences.

But first, let’s talk a bit about the 7 Series itself. This luxury sedan has been around since 1977, and it’s come a long way since then. The current seventh-generation 7 Series, which launched in 2015, is a pinnacle of BMW’s engineering and design prowess. It’s available in a variety of trims, including the 740i, 750i, 745e plug-in hybrid, and the ultra-luxurious M760i. No matter which trim you choose, you’ll get a car that’s packed with cutting-edge technology, premium materials, and world-class performance. So, without further ado, let’s dive into the specifics of the 7 Series Executive Package.

Overview of the 7 Series Executive Package

The BMW 7 Series is already an iconic luxury sedan, but the Executive Package takes it to a new level of extravagance. This premium package is designed for those who are looking for a truly exceptional driving experience and are willing to pay extra for it. When the Executive Package is included with the 7 Series, drivers can expect to have access to an array of exclusive features and sleek enhancements.

The Features Included

The 7 Series Executive Package comes with an impressive list of features that are guaranteed to elevate every journey. The package includes leather seats throughout the entire car, not just the interior, but the trims are also finished in the same premium leather. An opulent panoramic sunroof offers a clear view of the sky, while the interior ambiance lighting system creates a soothing and calming atmosphere inside the car. Rear-seat passengers can relax in comfort with a rear-seat entertainment system that includes a DVD player and a pair of high-end headphones.

The Executive Package also includes driver assistance features, such as collision avoidance technology, lane departure warnings, and speed limit warnings. It also has a 360-degree camera system that helps drivers park with ease. The package is completed with soft-close automatic doors, climate-controlled cup holders, and a premium Bowers & Wilkins sound system that delivers incredible audio quality.

The Target Market for the Package

The 7 Series Executive Package is for those consumers who are looking for the ultimate luxury driving experience. It is aimed at high-end luxury buyers who value premium features that guarantee an exceptional level of comfort and convenience. The package is designed for those who appreciate superior craftsmanship and advanced technology. The Executive Package is perfect for buyers who are not willing to compromise on anything and are happy to pay extra for the best that BMW has to offer.

The Pros and Cons of the Package

The 7 Series Executive Package has many advantages, but it does come at a higher price point. The package includes the most premium features that BMW has to offer, ensuring that you will have a one-of-a-kind driving experience. The leather upholstery and stylish trim, paired with the panoramic sunroof, create an unforgettable ambiance inside the car.

However, the Executive Package does come with some cons. The extra cost may be prohibitive for some buyers, and the extra features may not be necessary for everyone. Some may also find the additional technology features distracting and not worth the added expense.

The 7 Series Executive Package is ideal for those who want to enjoy the ultimate in luxury driving. This package offers superior craftsmanship and exceptional technology features that you won’t find in the base model. However, it does come at a higher price point, and some may not need or appreciate all the extra features. Nevertheless, if you’re looking for the absolute best options for a premium sedan, the 7 Series Executive Package is definitely worth consideration.

Comparing the 7 Series Executive Package to Other Luxury Car Packages

Executive Packages of Competing Brands

When it comes to executive packages for luxury cars, there are a variety of options available from different brands. Two notable examples include the Executive Package featured on the Audi A8 and the Executive Package offered on the Lexus LS.

The Audi A8’s Executive Package includes a panoramic sunroof, heated and ventilated seats, a heated steering wheel, and ambient interior lighting. The package also offers features such as Audi’s Virtual Cockpit digital gauge cluster and a Bang & Olufsen sound system.

On the other hand, the Lexus LS’s Executive Package includes a 28-way power-adjustable driver’s seat, massaging front and rear seats, a rear-seat touchscreen control panel, and a panoramic view monitor. The package also includes features like a Mark Levinson sound system and a 22-inch head-up display.

Comparison of Features and Costs

While the Audi A8 and Lexus LS offer notable features in their executive packages, the 7 Series Executive Package from BMW sets itself apart from the competition. The package includes features like remote control parking, a touchscreen display key, a rear-seat entertainment system, and a panoramic sky lounge LED roof. These features are in addition to those included in the standard features of the BMW 7 Series.

In terms of cost, the 7 Series Executive Package starts at around $3,900, which is comparable to the price of the Lexus LS Executive Package. However, the Audi A8’s Executive Package starts at a lower price point, at around $2,500.

Consumer Reviews of Packages

Consumers have consistently praised the 7 Series Executive Package for its impressive features and luxury design. Many have called the remote control parking feature a game-changer, as well as the rear-seat entertainment system. The panoramic sky lounge LED roof has also received high marks for its innovative and stylish design.

In comparison, consumers have noted that the Executive Packages on other luxury car brands can feel lacking in certain areas. For example, some have called the Lexus LS’s Executive Package lacking in the technology department compared to the 7 Series Executive Package. Similarly, the Audi A8’s Executive Package has been criticized for not offering enough unique features to justify its higher cost.

Overall, the 7 Series Executive Package stands out as a top-tier executive package for luxury cars, offering innovative and impressive features at a competitive price point.

Is It Worth It to Invest in the 7 Series Executive Package?

The BMW 7 Series Executive Package is the epitome of luxury, style, and innovation. It is a car that promises to elevate your driving experience to a whole new level. However, the hefty price tag associated with it may give a moment’s pause to any potential buyer. In this article, we will explore the factors that you should consider before investing in this Executive Package, present expert opinions, and suggest alternative purchasing options for those who may not be able to afford it.

Factors to Consider

In order to determine if the 7 Series Executive Package is worth the investment, you need to consider various factors such as your budget, your driving needs, and your priorities for luxury features. The Executive Package offers a host of luxury features such as heated and ventilated front seats, a panoramic sunroof, a rear-seat entertainment system, and a premium sound system. If these features are essential to you, then it may be worth the investment. However, if you are looking for a car strictly for a daily commute, then these features may not be necessary.

You should also consider your budget. The 7 Series Executive Package is a high-end luxury car that comes with a high price tag. If you are willing to make the investment, it is important that you have the financial resources to do so. Make sure that you can afford the monthly payments and the additional maintenance expenses that come with this car.

Another factor to consider is your driving needs. The 7 Series Executive Package is a large car that is designed for comfortable, long-distance driving. If you are looking for a car that is maneuverable and easy to park, then this may not be the right option for you. On the other hand, if you are looking for a car that provides a smooth ride and effortless handling on the highway, then the 7 Series Executive Package may be worth it.

Expert Opinions

Industry insiders and car reviewers have praised the 7 Series Executive Package for its exceptional luxury features and impressive performance. According to Car and Driver, “The 7 Series has long been the flagship of BMW’s impressive lineup, and this redesigned model is certainly the most advanced yet.” Edmunds has described the 7 Series as “a technological marvel on wheels” that features “powerful engines, high-tech safety features, and a wealth of in-cabin technologies.” These reviews highlight the impressive features that the 7 Series Executive Package brings to the table.

On the other hand, some experts also suggest that the 7 Series Executive Package is not worth the significant investment. According to U.S. News & World Report, “the 7 Series is one of the most expensive luxury large cars on the market, and its high price tag puts it out of reach for many buyers.” The report also goes on to say that “its rivals offer more value and better overall scores in our rankings.” With these opinions in mind, potential buyers should conduct thorough research before making a decision.

Alternative Options

If the 7 Series Executive Package is not within your budget, there are alternative options available in the luxury car market. Other luxury cars such as the Audi A8, Mercedes-Benz S-Class, and Lexus LS offer similar features at a lower price point. These cars also provide an excellent driving experience and have received rave reviews from car experts.

Another alternative is to consider a pre-owned 7 Series Executive Package. While not a perfect solution, it is an option to consider if you are on a tight budget. You can often find pre-owned BMW 7 Series Executive Package cars that have been well-maintained and come in excellent condition, but at a significantly lower price than a brand new one.


The 7 Series Executive Package is a car that offers exceptional luxury features, impressive performance, and advanced technology. However, it comes at a significant cost. When deciding whether to invest in this car, it is essential to consider your budget, your driving needs, and your priorities for luxury features. Additionally, it is wise to listen to expert opinions and explore alternative options that match your lifestyle and budget. Ultimately, if you decide to invest in the BMW 7 Series Executive Package, you can rest assured that you will be driving a car that exudes luxury, style, and innovation.

How to Negotiate the Best Deal on a Car with the 7 Series Executive Package

Research and Preparation

When it comes to negotiating the best deal on a car with the 7 Series Executive Package, research and preparation are key. Start by researching the specific make and model you are interested in purchasing. Look into the average price range for that vehicle and the 7 Series Executive Package add-on. You can use online resources like Kelley Blue Book to estimate the value of the car.

In addition to researching the car, research the dealership you plan to visit. Find out if they have any current promotions or sales events. Look up reviews of the dealership to get a sense of their reputation, as well as reviews of the specific car you’re interested in purchasing.

Before heading to the dealership, make sure you have all of your financial information in order. This includes your credit score, your budget, and any financing options you have available to you. By being prepared, you will come across as a serious and informed buyer, which can go a long way in negotiations.

Negotiation Tactics

When it comes to negotiating the best deal on a car with the 7 Series Executive Package, there are a few tactics you can use to your advantage.

One effective tactic is to leverage competing dealership offers. Do your research beforehand and find out what other dealerships are offering for the same make and model. Bring this information with you to the negotiation table and use it to your advantage. By showing the salesperson that you have other options, you may be able to negotiate a better deal.

You can also try negotiating the price of the 7 Series Executive Package specifically. If the dealership is not budging on the overall price of the car, you may be able to negotiate a lower price for the Executive Package.

Another tactic is to negotiate based on the car’s history. If the car has been on the dealership lot for a long time, the salesperson may be more willing to negotiate on price in order to move the vehicle off the lot.

Common Mistakes to Avoid

When negotiating a car purchase with the 7 Series Executive Package, there are some common mistakes to avoid. One mistake is getting too emotionally attached to a specific car. If you find yourself becoming too attached, you may lose your leverage in negotiations and end up overspending.

Another common mistake is overlooking hidden fees. Make sure you understand all of the fees associated with the car purchase, including taxes, dealer fees, and any additional add-ons. Ask the salesperson to break down the costs and be prepared to negotiate on fees as well as the overall price of the car.

Finally, another mistake to avoid is accepting the first offer. Negotiation is a back-and-forth process, so be prepared to counter the initial offer. If the salesperson is unwilling to negotiate, be prepared to walk away and find a better deal elsewhere.

Conclusion: Thanks for Taking the Ride with Us

We hope you have enjoyed our ultimate guide to the 7 Series Executive Package. Whether you are a car enthusiast or simply looking to enhance your driving experience, this package could be the perfect addition to your BMW. We have covered the features, benefits, and even the potential drawbacks of the package, so you can make an informed decision before making your purchase.

Remember, the 7 Series Executive Package may not be for everyone, but for those who prioritize luxury, technology, and performance, it can be a game-changer. Don’t hesitate to contact your local dealership to schedule a test drive and see for yourself what all the fuss is about.

Thank you for taking the time to read our guide. We hope to see you again soon for our next deep dive into the fascinating world of cars.


1. What is included in the 7 Series Executive Package?
The package includes features such as a panoramic sky lounge LED roof, power rear sunshade and rear side window shades, front ventilated seats, massage function for the front and rear seats, and more.

2. How much does the 7 Series Executive Package cost?
The cost varies depending on the model and trim level. It can range from around $3,000 to over $10,000.

3. What is the difference between the 7 Series Executive Package and the M Sport Package?
The Executive Package focuses on luxury features, while the M Sport Package enhances the performance and sporty appearance of the car.

4. Can the Executive Package be added to any 7 Series model?
The availability of the package may vary depending on the model and region.

5. Is the 7 Series Executive Package worth the investment?
It depends on your personal preferences and priorities. If you value luxury and technology, it could be a worthwhile investment.

6. Do all 7 Series models come with the panoramic sky lounge LED roof?
No, the panoramic sky lounge LED roof is only included in the Executive Package.

7. Are the front ventilated seats and massage function only available for the driver and front passenger?
No, these features are also available for the rear seats.

8. What is the ambient air package included in the Executive Package?
The ambient air package enhances the air quality inside the car and allows you to choose between eight interior fragrances.

9. Is the 7 Series Executive Package available in both petrol and diesel engine models?
Yes, the package is available for both engine types.

10. Can I customize the Executive Package?
The package cannot be customized, but you can choose to add individual options to your car to further enhance your driving experience.

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About the Author: Eibar Schmidt

Eibar is a versatile journalist, copywriter and digital editor who's worked across the media in newspapers, magazines, TV, teletext, radio and online. Also He is a casual autocrosser and occasional track day participant who believes everybody should drive cars that make them happy.

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